Cultural rim

“Culture includes the social-historical context. We have depicted culture within the social-historical context only for purposes of clarifying the concepts presented here. In the model, the elements of culture are depicted as a rim surrounding the flow of propaganda, with canals leading to and from the process and the cultural rim. The cultural rim is the infrastructure
that provides the material context in which messages are sent and received. How propaganda is developed, used, and received is culture-specific. The elements of a culture—its ideologies, societal myths, government, economy, social practices, and specific events that take place—influence propaganda.”
― Garth S. Jowett, Propaganda and Persuasion

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